Creativity is Not About the Box

Thinking outside the box…

do you remember those

desk ornaments from the

1990s?

 

They were a few inches tall

and were sold at stores

like Successories.

 

One of the ornaments was a

box with a teetering

metal bar.

 

On one end of the bar

was a counterbalance, and

on the other end,

a man – he was way outside the box.

 

Funny thing is

creativity isn’t so much

thinking outside the box

as it is thinking

right there on the fringes.

 

It’s the edges where

creativity occurs.

At least creativity that matters.

It’s the edges where we

expand our thinking

and the zeitgeist is shifted.

 

It’s not really the box that matters, it’s identifying and shifting the edges that counts.

It’s the edges where
creativity occurs.
At least creativity that matters.