The I’m Not a Cat Zoom call is so relatable. It, in some shape, has happened to each of us.

And the lessons are many.

Regardless of the stories we tell, there’s always going to be a second story.

The second story is the one our audience hears, and it could be vastly different than the story we intend to tell.

The second story is the narration that happens in our community’s minds and it’s due to several factors beyond the words we use:

• Anchoring the story with your mission and vision.
• Focus on a concise message.
• Alignment between what is seen, felt, and inferred.

The lesson of the second story is this – there’s always more than meets the eye, regardless of whether you have a Zoom filter on.