Redundancy

When communicating your vision and mission, redundancy is impossible.

In nearly all instances, redundancy is unwanted. Because, well, it’s redundant.

Here’s what Google has to say about it.

re·dun·dan·cy
rəˈdəndənsē/
noun
the state of being not or no longer needed or useful.
“the redundancy of 19th-century heavy plant machinery”

However, there is a very important time when redundancy is exactly what is needed. When communicating your vision and mission, you can never be redundant.

If it’s important, it’s worth saying more than once.