When communicating your vision and mission, redundancy is impossible.

In nearly all instances, redundancy is unwanted. Because, well, it’s redundant.

Here’s what Google has to say about it.

re·dun·dan·cy
rəˈdəndənsē/
noun
the state of being not or no longer needed or useful.
“the redundancy of 19th-century heavy plant machinery”

However, there is a very important time when redundancy is exactly what is needed. When communicating your vision and mission, you can never be redundant.

If it’s important, it’s worth saying more than once.