No, you don’t have leather chairs, live music, or premium lighting in your school, but that’s not what makes a luxury brand.
A luxury brand is made from two factors:
- Attention to detail and craft.
- Shaping the stories that are told.
And yes, that could perfectly fit the description of your school. A luxury brand focuses on building trust through consistent delivery of quality. Your school can do that. It should do that. Kids deserve that.
Is attention to detail and craft an embedded part of your culture? Do you paint the pictures and shape the stories that are told?
Is your school a luxury brand? Are you building a vision of that kind of school? Or are you just building?